Winning on Purpose: The Unbeatable Strategy of Loving Customers by
- Winning on Purpose: The Unbeatable Strategy of Loving Customers
- Page: 288
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781647821784
- Publisher: Harvard Business Review Press
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Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.
Winning on Purpose: The Unbeatable Strategy of - Goodreads
Why? Love. In Winning on Purpose, which grows directly out of NPS, Reichheld argues that the primary purpose of a business should be to enrich the lives of its
Winning on Purpose: The Unbeatable Strategy of Loving Customers
Description. Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far
Winning on Purpose: The Unbeatable - Powell's Books
Winning on Purpose: The Unbeatable Strategy of Loving Customers · Synopses & Reviews · What Our Readers Are Saying · Product Details.
The Unbeatable Strategy of Loving Customers (Audible Audio
Can your company win by embracing a higher purpose? Yes - and this book tells you how. Few management ideas have spread so far and so wide as the Net Audible.com Release Date: December 31, 2021Publisher: Ascent Audio Rating: 4.6 · 65 reviews
The Creator of the "Net Promoter" Tells Us How! - LinkedIn
We had him on the podcast recently to talk about his new book, Winning on Purpose: The Unbeatable Strategy of Loving Customers.
The Unbeatable Strategy of Loving Customers - The DiJulius
072: Winning on Purpose – The Unbeatable Strategy of Loving Customers. February 09, 2022. By: John DiJulius. Chief Revolution Officer John DiJulius of the
Winning on Purpose: The Unbeatable Strategy of Loving Customers
Description. Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far
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